The middle of a global pandemic may not seem like the best time to make a potentially huge expenditure into new technology; particularly if yours is a business which has had to make some significant and difficult cuts over the last few months. However, in the case of sales automation, you could truly be making a wise investment – and the timing couldn’t be better.
Data shows that automation can result in an 18% reduction in sales cycle time and a 30% increase in closures. What’s more, automating processes enables the redirection of stretched resources to more strategic, bottom-line-impacting tasks. It means that, at a time when businesses are operating with fewer people, you can ‘do more with less’. It allows geographically dispersed colleagues to have transparency and clarity over the entire sales journey, promoting more efficient working.
But sales automation isn’t only useful during times of lockdown and home-working, it can help your business operate in a wholly modernised and slick way, regardless of any external factors which are beyond your control. Don’t believe us?
Automated insights enable those at each stage of the sales cycle to measure, improve and refine the process; to identify and better target ‘warm’ leads. This information allows for the production of more engaging communications – an important consideration, given 91% of consumers are more likely to purchase from brands that send relevant messages. And at a time when most people are buying online, this comms strategy could be a goldmine.
It’s also a time when many businesses have scaled back, unable to understand or ignorant of the fact that sales automation can actually add so much – and not necessarily at great cost. It’s a train definitely worth jumping on while there are so many empty seats.